people in building


Smoothies, Wraps, Teas

​The Elderberry Smoothie and Wrap Store was born in August 2001, the “dream” of its entrepreneurial owners, Alan and Diane Elder. Alan Elder, a former Marine with Universities of Old Dominion and Virginia Tech behind him, started his career as a food and beverage operations manager with Marriott Hotels.

​His wife Diane, also a Virginia Tech graduate, gained experience in sales and marketing with Marriott Hotels and the Hotel Roanoke and Conference Center. Together, their 15/18 years of complementary experiences paved the way for the Elders to achieve their long-held dream of owning and operating their own family business.

The result was the birth of Elderberry’s #1 in Roanoke, VA in 2001. With their three children at the time – Madison (10), Bradley (8) and Nicholas (3) – the Elderberry story soon became a thriving family business. The word in town soon became a loud “hurrah” for the best smoothies and wraps at Elderberry’s. Civic awards and culinary commendations followed quickly, and the Elder family continued to satisfy its growing customer base with scrumptious and appealing products.

(540) 776-0600